Better advisor marketing.
No generic templates.

80,000 advisors use FMG Suite. They rate it a 6.5 out of 10.

Why settle for D-quality?

FMG is the largest marketing provider for advisors but ranked lowest in customer satisfaction for digital marketing, at just 6.5/10. It's time to try a better way.

Digital Marketing

Snappy Kraken7.4/10
Hubspot*7.1/10
Mailchimp*7.1/10
AdvisorStream7.0/10
Active Campaign*7.0/10
Constant Contact*6.9/10
Levitate6.6/10
FMG Suite6.5/10

Websites

Squarespace*8.1/10
Advisor Websites (Snappy Kraken)7.6/10
WordPress*7.3/10
Wix*7.0/10
FMG Suite6.7/10
GoDaddy*6.7/10
Broadridge5.5/10

* Generic marketing solutions, not built specifically for advisors.

Source: Kitces.com 2025 Advisor Tech Study. Third-party, independent research comparing advisor satisfaction across major vendors.

See the difference.

	Capital Turbine	FMG Suite
Websites	Custom code, written from scratch. We figure out what makes you the best fit for your ideal clients, then build a site that reflects it. No templates.	Template-based. Choose from a limited set of layouts. The median FMG homepage shares 24% of its copy word-for-word with at least five other advisor sites.
Site Performance	Guaranteed. Every site we build scores 90+ on Google PageSpeed Insights, mobile and desktop.	The median FMG site scores 73 on desktop and 56 on mobile on Google PageSpeed, across the 2,639 live FMG sites in our 2026 study.
Content	Original content created for your practice. AI-assisted drafting with human editorial oversight, personalized to your voice and niche.	Pre-written content library shared across 80,000+ advisors. Your clients may be receiving the same content from other advisors competing for their business.
Content Ownership	Yours. You own the content and copy on your site and in your marketing.	Licensed, not owned. FMG's library content stays FMG's property, usable only while you subscribe. When you cancel, their terms require you to destroy every copy, with per-day liquidated damages if you keep using it. Content you uploaded yourself is yours, and you get 15 days to move it.
Content Automation	On-brand and on-message at the core. Every email, post, and page is built from your positioning, so it genuinely looks and sounds like your firm wherever you show up.	Boilerplate content with your logo on top. Emails and social posts come from a shared library written in FMG's voice, so the brand language across your website, your emails, and your social media ends up mismatched.
Advertising	Native capability. Programmatic display, paid search, and paid social, managed by our team, reported alongside your other marketing in one place.	Not offered. If you want to run digital ads, you need a separate agency, a separate budget, and a separate reporting stack.
Compliance	Approval routing for everything you publish, and the revision loop handled for you: when compliance sends feedback, AI applies the changes and resubmits, or routes it to you for a final sign-off first. Audit-trail archiving designed for SEC/FINRA recordkeeping.	Approval routing and a pre-approved library, with AI that flags likely issues before you submit. When compliance sends changes back, you make the edits and resubmit yourself.
Website Customization	Full design control. Your site reflects your practice, not a theme. Copywriting is included, and changes are handled by our team without nickel-and-diming.	Self-service edits in a template dashboard. Design work beyond the included hours, nine on Premium and three on Essential, bills at $75 an hour under FMG's service terms, and custom copywriting is a $699 add-on.

Your content shouldn't look like everyone else's.

When 80,000 advisors draw from the same content library, your clients notice. The quarterly market update you sent last Tuesday? Three other advisors in your area sent the same one. The blog post on your website? Word-for-word identical to the one on your competitor's FMG site down the street.

Capital Turbine builds original content around your practice: your niche, your voice, your ideal client. Every piece sounds like it came from you, not from a factory.

Your website should look like your firm. Not like everyone else's.

FMG has perfected a template system that gets a site live quickly. The tradeoff is that most FMG sites look the same: similar layouts, similar stock imagery, similar copy. If your website could have another advisor's name on it and nothing would feel wrong, your website isn't doing its job.

We build every Capital Turbine website from scratch around your brand identity and the specific type of client you want to attract.

No shared templates. No stock photos of lighthouses. And we handle ongoing updates as part of the relationship, no extra fees to swap a headshot or rewrite a section.

The only true full-funnel marketing solution for advisors.

AttractTargeted advertising
EngageCustom content
ConvertCustom websites

FMG Suite does not offer advertising. Snappy Kraken doesn't either. If you want to run digital ads to acquire new clients, your current platform can't help you.

Capital Turbine includes managed advertising as a native part of the platform: programmatic display, paid search, and paid social, reported alongside your website traffic and email engagement. One platform. One team. One set of numbers.

We also invest in your growth directly: funding and managing your first ad campaigns to get you off the ground. Most platforms hand you the tools and wish you luck. We put our own budget and team behind your launch.

Switching is easier than you think.

01
Your domain stays yours.
We point your existing domain to your new site. No downtime, no broken links.
02
Your contacts come with you.
We handle the data export from your current platform and import into Capital Turbine. No manual CSV wrangling.
03
Your new site launches fast.
We design, build, and deploy your custom site. You review, approve, and go live.
04
Compliance review is handled.
All content goes through our built-in approval routing before it touches a client. Your compliance team gets the same visibility they have now, or better. Final approval stays with your firm. We just make it easy.

Common questions about switching from FMG Suite.

Is Capital Turbine a good alternative to FMG Suite?

It's built for advisors leaving FMG for something more custom. Where FMG gives you a template website and a content library shared across thousands of firms, Capital Turbine builds your site from scratch and produces original content and creative for your practice, plus managed advertising FMG doesn't offer. And we handle the switch: you keep your domain, your contacts come with you, and your new site is live before the old one comes down.

Can I keep my current domain name?

Yes. Your domain is yours. We'll handle the DNS migration so your URL stays the same and nothing breaks.

Will I lose my email contacts and client lists?

No. We export your contacts from your current platform and import them into Capital Turbine as part of onboarding. Nothing gets lost.

How long does it take to switch?

Most advisors are live within days to weeks.

Does Capital Turbine support FINRA and SEC compliance requirements?

Yes. All content (emails, social posts, website changes, ad creative) routes through our built-in compliance approval workflow before publication. We also support audit-trail archiving for firms with SEC and FINRA recordkeeping requirements.

What if my broker-dealer requires FMG?

Some broker-dealers have preferred vendor relationships with FMG, but most don't mandate it exclusively. If your BD has a specific requirement, we're happy to review it with you and determine whether Capital Turbine can be approved as an alternative. Many BDs care about the compliance controls, not the specific vendor name.

Does Capital Turbine offer advertising?

Yes, and this is a major differentiator. We manage programmatic display, paid search, and paid social campaigns natively within the platform. FMG and Snappy Kraken do not offer advertising. If you're currently paying a separate agency for digital ads, Capital Turbine consolidates that into one relationship and one set of reports.

How does Capital Turbine's pricing compare?

Marketing plans start at $299/mo with no setup fee. Capital Turbine is the best product for advisors who want to stand out — custom websites built from scratch, original content and creative made for your firm, and managed advertising FMG doesn't offer. See our pricing page for the full breakdown.