FMG vs Snappy Kraken.
And the one they don't want you to see.

Two legacy platforms. Same playbook: templates, canned content, no advertising. Here's how they actually compare, and what happens when you add a third option to the conversation.

See pricing

Don't settle for D or C- quality.

FMG and Snappy Kraken are two of the most widely used marketing solutions for advisors. Neither are loved by their customers.

Digital Marketing

Snappy Kraken7.4/10
Hubspot*7.1/10
Mailchimp*7.1/10
AdvisorStream7.0/10
Active Campaign*7.0/10
Constant Contact*6.9/10
Levitate6.6/10
FMG Suite6.5/10

Websites

Squarespace*8.1/10
Advisor Websites (Snappy Kraken)7.6/10
WordPress*7.3/10
Wix*7.0/10
FMG Suite6.7/10
GoDaddy*6.7/10
Broadridge5.5/10

* Generic marketing solutions, not built specifically for advisors.

Source: Kitces.com 2025 Advisor Tech Study. Third-party, independent research comparing advisor satisfaction across major vendors.

Side by side by side.

	FMG Suite	Snappy Kraken	Capital Turbine
Websites	Template-based. Limited layouts. The median FMG homepage shares 24% of its copy word-for-word with at least five other advisor sites.	Template-based with custom design options on higher tiers. Foundations tier limits you to 20 pages with Snappy Kraken branding.	Custom-designed from scratch. Every site is built around your firm's brand and ideal client.
Content	Pre-written library shared across 80,000+ advisors. Your clients may be receiving the same content from other advisors competing for their business.	Content library with AI email builder. More campaign variety than FMG, but still shared across their user base.	Original content created for your practice. Personalized to your voice, niche, and audience.
Content Automation	Basic email scheduling and social posting. Contact limits of 1,000–2,000, with additional contacts sold separately on the upper tiers.	Stronger automation with lead capture, auto-subscribe journeys, and CRM sync. Contact limits of 10k–100k depending on tier.	Full lifecycle automation: email, social, nurture campaigns. No artificial contact caps.
Advertising	Not offered.	Not offered.	Native capability. Programmatic display, paid search, paid social, all managed and reported in one place.
Text Messaging	Available through MyRepChat, a separate product with its own subscription, not included in any FMG plan.	Included on Grow tier and above ($99/mo add-on otherwise).	Not currently offered.
Compliance	Approval routing and a pre-approved library, with AI that flags likely issues before you submit. When compliance sends changes back, you make the edits and resubmit yourself.	Built-in compliance with broker-dealer configuration and campaign review.	Approval routing for everything you publish, and the revision loop handled for you: when compliance sends feedback, AI applies the changes and resubmits, or routes it to you for a final sign-off first. Audit-trail archiving for SEC/FINRA recordkeeping.
Website Customization	Self-service edits in a template dashboard. Extra design hours bill at $75/hr under FMG's service terms, and custom copywriting is a $699 add-on.	Basic template on Foundations. Custom design on Grow, but limited to 3 revisions and 1 hr/mo dev time.	Full design control. Copywriting included. Changes handled by our team, with no revision limits and no hourly caps.

They're more similar than they'd like you to think.

FMG and Snappy Kraken position themselves as rivals, but the product gap between them is narrower than either will admit. Both sell template-based websites. Both rely on shared content libraries. Both charge setup fees. Neither offers advertising.

Snappy Kraken has an edge in automation: better CRM integration, lead scoring, and campaign sequencing. FMG has an edge in scale: 80,000 advisors and deep broker-dealer relationships.

But if you're an independent advisor looking for marketing that actually looks and feels like yours, neither platform was built for that.

The column that matters most.

Neither FMG nor Snappy Kraken offers managed advertising. If you want to run digital ads (programmatic display, Google search, paid social), you're on your own. Separate agency. Separate budget. Separate reports. No integration with the rest of your marketing.

Capital Turbine includes managed advertising as a native capability, starting at $500/mo. Your ad performance is reported alongside your website traffic, email engagement, and content: one platform, one team, one set of numbers.

We also invest in your growth directly: funding and managing your first ad campaigns to get you off the ground. Most platforms hand you the tools and wish you luck. We put our own budget and team behind your launch.

A template with your logo, or a website built for your firm.

FMG and Snappy Kraken's website plans run $79–$199/mo, starting from templates. Capital Turbine charges $199–$299/mo for websites designed from scratch around your brand identity.

Yes, it costs more, and it's a fundamentally different product. If your current website could have another advisor's name on it and nothing would feel wrong, that's the gap, and no template will close it.

Switching is easier than you think.

01
Your domain stays yours.
We point your existing domain to your new site. No downtime, no broken links.
02
Your contacts come with you.
We handle the data export from your current platform and import into Capital Turbine. No manual CSV wrangling.
03
Your new site launches fast.
We design, build, and deploy your custom site. You review, approve, and go live.
04
Compliance review is handled.
All content goes through our built-in approval routing before it touches a client. Your compliance team gets the same visibility they have now, or better. Final approval stays with your firm. We just make it easy.

Common questions about switching.

Can I keep my current domain name?

Yes. Your domain is yours. We handle the DNS migration so your URL stays the same and nothing breaks.

Will I lose my email contacts and client lists?

No. We export your contacts from your current platform and import them into Capital Turbine as part of onboarding.

How long does it take to switch?

Most advisors are live within days to weeks.

Does Capital Turbine support FINRA and SEC compliance requirements?

Yes. All content routes through our built-in compliance approval workflow before publication. We also support audit-trail archiving to support your firm's recordkeeping requirements.

Does Snappy Kraken or FMG offer advertising?

No. Neither platform offers managed advertising. If you want to run digital ads, you need a separate agency. Capital Turbine includes managed advertising natively, starting at $500/mo.

How does Capital Turbine's pricing compare to both?

Marketing plans start at $299/mo with no setup fees. Capital Turbine is the best product for advisors who want to stand out — every website is custom-built rather than templated, with managed advertising neither FMG nor Snappy Kraken offers. See our pricing page for the full breakdown.

Does Capital Turbine offer text messaging?

Not currently. Snappy Kraken offers compliant text messaging through their Convos product. If text messaging is a priority for your practice, that's a feature where Snappy Kraken has an advantage today.